As part of the rebranding that the Baby Bells took in the mid-1990s, all of the operating companies assumed the Bell Atlantic name.
In 1997, Bell Atlantic expanded into New York and the New England states by merging with fellow Baby Bell NYNEX.
Bell Atlantic, the surviving company, changed its name to "Verizon", a portmanteau of , Verizon is one of three companies that had their roots in the former Baby Bells.
The other two, like Verizon, exist as a result of mergers among fellow former Baby Bell members.
Two months before the FCC gave final approval on the formation of Verizon Communications, Bell Atlantic formed Verizon Wireless in a joint venture with the British telecommunications company Vodafone in April 2000.
We believe in hiring smart people and getting out of the way so they can do their best work.“That’s really what you’ll see more of when you think about content,” said Walden.“We’ll take it across the go90 app, but we’ll leverage content across all of Verizon, AOL and soon to be Yahoo assets,” she noted.“We’ve found some things that work extremely well — live sports, live music, concerts work really well,” she explained.“We’ve had record numbers of viewers for not only the Super Bowl, but some of the NBA content and Mexican soccer.” Walden also noted that some of its original programming, which it developed in partnership with Awesomeness TV — aimed at 12 to 24-year-old girls — did well, too. You’re going to see us continue to work that model and get it right.” Testing an app like this, and figuring out what works, is not something Verizon typically does, of course. I think you’ll see us be successful, but we have some things we want to change as we move forward,” Walden noted.