Also in 2009, NBC refused an ad submitted by Ashley Madison for the network's broadcast of Super Bowl XLIII.
In 2012, the company was sued by former employee Doriana Silva, who stated that in preparation for the launch of the company's Portuguese-language website, she was assigned to create over a thousand bogus member profiles within a three-week period in order to attract paying customers, and that this caused her to develop repetitive stress injury.
Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.
For a conversation between two members, one of the members—almost always the man—must pay five credits to initiate the conversation.
She says Ashley Madison does not go so far as to say they are fake, but "does admit that many profiles are for 'amusement only' ".
Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit adultery.
In order to qualify, users must purchase the most expensive package, send more expensive "priority" messages to 18 unique members each month for three months, send 5 Ashley Madison gifts per month, and engage in 60 minutes of paid chat per month.
Chinese (simplified and traditional), Czech, Danish, Dutch, English, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazilian and European), Russian, Slovenian, Spanish (European, American), Swedish, Turkish, Ukrainian Ashley Madison, or The Ashley Madison Agency, is a Canadian online dating service and social networking service marketed to people who are married or in relationships.
It was founded in 2002 by Darren Morgenstern, with the slogan: "Life is short.