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It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.There is quite a difference in the rankings on Instagram for the top dating brands.e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.What can we derive from the best content of the 2017 Valentine’s season?We’re continually watching how brands are taking advantage of Facebook’s favored format, video.

Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.Video on Instagram continues to be outpaced by photo.There were 272 photos posted by these dating brands and only 27 videos. Its top liked and commented posts were all focused on positivity and empowerment, which is well-suited for the inspirational platform.Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.

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